American Eagle Coupons and Promo Codes

(1 Working Code) December 2025

What is American Eagle?

American Eagle Outfitters is a U.S. clothing and accessories retailer. The company is best known for jeans, casual wear like T-shirts and outerwear, swimwear, intimates, and accessories. Their main audience is teenagers and young adults, but the brand has broader appeal. In addition to the American Eagle line, the company operates other labels such as Aerie, which focuses on intimates and activewear.

History and Growth

The brand was founded in 1977 by brothers Jerry and Mark Silverman. It began as a complement to their family’s menswear stores and originally focused on outdoor and casual wear. In 1980, the Schottenstein family became major stakeholders, and under Jay Schottenstein’s leadership the company shifted toward casual, trendy apparel with a strong focus on denim. Over time, American Eagle became one of the top sellers of jeans in the U.S., generating billions in sales.

Brand Values and Culture

American Eagle promotes values such as authenticity, self-expression, and individuality. Their stated core values include people, integrity, passion, innovation, and teamwork. Marketing campaigns highlight optimism, inclusivity, and youth culture. The company also commits to sustainability and responsible sourcing, with goals to reduce environmental impact while supporting fairness and equity across its supply chain.

Recent Developments

American Eagle continues to make headlines through its campaigns and business moves. In 2025, they launched a campaign featuring actress Sydney Sweeney, which went viral and quickly sold out parts of the collection, though it also sparked controversy over its messaging. The company has also taken legal action against Amazon for alleged misuse of its Aerie and “Offline by Aerie” trademarks. Despite challenges, the brand remains a strong player in the denim and youth lifestyle market.